Unfortunately, many organizations make detailed plans for “change”, yet they fail to take into account the impact that transition will have on the people who are charged with carrying out the change. These are some of the costs that can accrue to the organization in times of change.
1. Impact
on customers. Customers feel the atmosphere in the
workplace. They are often the victims of the confusion
that results when systems are in flux. However, the
impact on them is made much greater when employees and
leaders alike are upset and negative about their
experience in the organization. For your organization,
what does it cost to lose one customer?
2.
Organizational inefficiency. During times of transition,
people are less knowledgeable about how to do things
efficiently. Because familiar structures tend to be out
of order, there are bottlenecks in the service delivery
systems. This can result in lost opportunities to build
and maintain loyalty with existing customers as well to
acquire new customers.
3. Diminished
value among managers and employees. At the core of
workplace morale is the perception of value. Employees
and managers are constantly asking themselves, “Do the
benefits here outweigh the cost?” In periods of
stressful change, that value equation often drops to
dangerously low levels, impacting commitment, teamwork,
performance, and loyalty.
4. Personal
stress. When individuals become personally stressed, as
they often do during change processes, the organization
feels their stress. In the organization, the results
are low morale, illness, absenteeism, high turnover,
increased interpersonal conflict, poor performance, loss
of focus on goals, and lack of commitment. All of this
has a cumulative impact on the bottom line.
What all of this means is that leaders who are planning a change effort are critically short-sighted if they do not count the costs as well as the potential benefits of the planned change, taking steps to address the issues that can rob the organization of a net gain from even “good change.”
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