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HOW TO RETAIN TOP TALENT
One of the greatest
business challenges in an economic market where job opportunities are
plentiful is keeping good employees.
The latest studies show:
§ the costs of replacing an
employee range from 1 to 2 ½ times the person's yearly salary;
§ From 40 to 50 percent of
profit fluctuations may be attributed to employee feelings, opinions,
and job motivations;
§ Money alone does not
motivate, but instead has the opposite effect on daily performance;
§ When the workplace isn't
"fun", the most talented people leave first.
To retain top talent,
business owners must provide at least five key daily "benefits. These
are:
1. A SENSE OF PURPOSE
People want to be a part of
something that matters. They must perceive that the company's purpose
and goals are in line with their own. People will work very hard and
will remain loyal to jobs that have meaning to them.
2. CONNECTION
The research evidence is
growing stronger that human connection is absolutely essential to the
health of our spirits, our bodies, and our organizations. A deficiency
in warm-hearted human connections results in depression and
underachievement. Business leaders can promote connections through good
communications, by resolving conflicts effectively, and through team
experiences...at work as well as outside of work.
3. APPRECIATION
Find as many ways as possible
to show sincerely that you care. (This can't be faked!) Expect the
best in them, look for the best, and celebrate the best. Let them know
that you appreciate their unique personalities, experiences, and
contributions.
4. CONTROL
The need for a sense of
control is an even greater need during the changing, insecure,
unfamiliar times in which we live. Feeling constantly out of control
can become a "cost" in the value equation that undermines morale,
productivity, and loyalty to the organization. Give people control in
as many ways as possible. Involve them in decisions that affect them.
Invite and use their suggestions to make things better. Train and
prepare them for evolving job responsibilities.
5. FUN
Studies have shown that fun in
the workplace stimulates creativity, builds morale and camaraderie,
promotes physical and mental health, and relieves stress. Sponsoring
fun activities, as well as modeling an attitude of laughter and fun in
the workplace, creates an atmosphere where people want to work.
CONCLUSION
Building employee value,
resulting in commitment and loyalty, makes excellent business sense.
Employee value is constantly being calculated. People are always
weighing the benefits versus the costs (their investment of time and
energy, the hassles, the impact on family and other important areas of
their lives) in their experience of work. They ask themselves, "Is it
worth it?" When you build into the daily work experience these powerful
psychological benefits, the resounding answer will be "Yes!"
Contact us to obtain
permission to reprint this article in your publication. Please include
name of publication, organization and contact information.
Bev@MagneticWorkplaces.com
or 601-264-0890. |